Lagos makeup artist uses free AI tools to grow business without cost

A Nigerian bridal makeup artist leverages free AI tools for business operations without paying for services.

Nureeyah Ogunmuyiwa, a 24-year-old bridal makeup artist in Lagos, Nigeria, uses ChatGPT for hiring management, social media content, sales coaching, and pricing calculations. She reports roughly 5% business growth from these tools, accessing them via smartphone at no monthly cost. Nigeria’s near-50% smartphone internet penetration enables this model, though Ogunmuyiwa’s case represents a single business example. Her use of AI for mood boards, pricing, and candidate evaluations demonstrates how free tools can support small-scale operations without direct payment. This signals potential friction reduction for low-cost digital services in regions with smartphone access. However, the source explicitly states this lacks concrete evidence of broader affordability or access impacts, and the 5% growth figure is described as approximate. The detail remains limited to one case study, not national data.

Source: Rest of World