SaladStop's 60% Plant Protein Pledge Targets Global Protein Costs

Singapore fast-casual chain pledges to source 60% of protein globally from plant-based ingredients across 80+ locations serving 5 million diners annually

SaladStop, a Singapore-headquartered fast-casual chain operating 80+ locations across Southeast Asia, has pledged to source at least 60% of its protein globally from plant-based ingredients. This commitment covers over 5 million annual diners in Singapore, Philippines, Indonesia, South Korea, Thailand, and Hong Kong. The chain, which achieved B Corp certification in 2023 and targets net-zero emissions by 2030, aims to scale plant protein through its portfolio brands including Heybo and FreshKitchen. While this pledge could lower protein costs and reduce food system emissions through plant-based scaling, the target remains aspirational and unverified as of its August 2026 publication date. Actual achievement status is not yet confirmed, and the future publication date itself indicates this is still in development.

This move matters for protein affordability and food system emissions, but its impact depends on whether SaladStop can meet its 60% target at scale before 2030. For now, it represents a potential pathway to cheaper protein without overpromising current progress. The source notes this is a future publication date, so the detail sits with them — not with this brief.

Source: Green Queen